disaster
WFP brings food security to the big screen through moving cinema campaign in Egypt
By World Food Programme at ReliefWeb
· June 9, 2026
· 1 min read
. Developed in partnership with the Union of Video & Filmmakers and creative production hub Tayarah, the campaign uses compelling storytelling to highlight the, often overlooked, role of food security in everyday life. The promotional video is currently running in cinemas, reaching audiences bef
Why this matters
The World Food Programme's cinema campaign in Egypt marks a strategic effort to raise awareness about food security among a broader audience. By partnering with influential Egyptian public figures and using a narrative approach, the campaign aims to humanize the issue of food security and illustrate its impact on daily life. This approach is particularly significant in a country where food insecurity can have far-reaching consequences for vulnerable communities. The campaign's reach across 46 cinema screens and social media platforms will help to amplify the message, potentially inspiring a new wave of supporters to advocate for food security. As funding shortages threaten critical food assistance, the campaign's emphasis on the importance of sustained support is timely and crucial. The success of this campaign will depend on its ability to resonate with Egyptian audiences and motivate them to take action, ultimately contributing to a more stable and food-secure future for those in need.
About this story
Original reporting by ReliefWeb . Christgiving surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit ReliefWeb . Have a tip or correction? Contact our newsroom .
Category: disaster ·
Published: June 9, 2026 ·
Source: ReliefWeb ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? . Developed in partnership with the Union of Video & Filmmakers and creative production hub Tayarah, the campaign uses compelling storytelling to highlight the, often overlooked, role of food security in everyday life. The promotional video is currently running in cinemas, reaching audiences bef
When was this published? This article was first published on June 9, 2026 by ReliefWeb and curated for Christgiving readers.
Who reported this story? This story was reported by World Food Programme at ReliefWeb. To learn more about how Christgiving selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more disaster coverage from Christgiving, or browse our daily briefing and topic hubs .